Chera Draws a Line: Abuse Against Women Is Not Entertainment
The platform says its original stories will not normalize women being slapped, beaten or abused. VPAA asks whether every vertical platform should adopt the same standard.
Standards
Production standards, certification, and the VPAA Seal.
Forty Dramas, 25 Pages a Day and a Pay Gap: Vanessa Schwarz on Vertical Fame
The actress told PEOPLE that vertical recognition is real but that male leads often earn more. VPAA asks whether productions should publish rate ranges.
Margot Robbie Is Not Making a Vertical Series. Her Old 'Neighbours' Scenes Are Being Recut Into One
Two archival storylines are being repackaged into roughly 150 minutes of vertical episodes. That distinction raises consent, credit and compensation questions for the original cast.
What Counts as a View? Vertical Needs One Measurement Standard
Autoplay, three seconds, a completed episode, or a paid impression. When view counts shape casting and pay, talent deserves transparent, consistent reporting.
When Does Dark Romance Start Normalizing Abuse?
Vertical drama thrives on obsession and jealousy. When control is presented as proof of love, the line between romance and manipulation gets harder to see.
California Requires Disclosure of AI Performers in Ads. Is Disclosure Enough?
Governor Newsom signed SB 1050, requiring disclosure when video and audio ads use AI-generated performers. For vertical, the bigger question is how actors' faces are protected.
VPAA Calls on Productions to Deliver Actors Their Footage
Actors should not chase their scenes for months or years. The association is asking filmmakers, producers and platforms for usable scenes, a delivery timeline and reel permission.
Cliffhanger or Con? When Every Episode Ends Before the Payoff
Vertical dramas are built on hooks. A cliffhanger should raise the stakes, not leave the audience feeling tricked into paying to finish a sentence.
Actors Say AI Ads Put Their Faces in Scenes They Never Filmed
Tess Din, Faith Orta, David Eves and Haley Lohrli told Business Insider that AI-generated promotions placed their likenesses in sexual scenes. Permission to promote a show should not erase consent.
Why Do Female Leads in Vertical Drama Still Earn Less Than Male Co-Leads?
The genre's most successful productions are driven by female audiences and centered on female protagonists. If a female lead drives the hit, should her pay reflect it equally?
Cal State LA and DramaBox Launch the First U.S. Microdrama Course
The vertical boom is getting academic training. A university course built with a platform is a sign the format expects to be around for a long time.