Introducing The Vertical Desk
The Vertical Production Association of America launches its newsroom. Reporting on casting, platforms, standards, and the business of 9:16, from the body that sets the format's standards.
The Vertical Production Association of America now has a newsroom. The Vertical Desk is where the association reports on the industry it serves: who is casting, which platforms are buying, how standards are forming, and where the vertical format is heading.
Everything the association publishes on Instagram at @vpaa.official runs here in full, where it can be searched, cited, and read without an app. Stories carry the VPAA Newsroom byline and are written and edited by association staff.
What the Desk covers
- Casting. Breakdowns, bookings, and the self-tape economy.
- Platforms. ReelShort, DramaBox, GoodShort, TikTok, and the apps shaping distribution.
- Industry. Deals, talent moves, and the business of the 9:16 screen.
- Standards. The production standards behind the VPAA Seal, and the certification tracks for actors, directors, producers, and writers.
- Chapters. Regional news as founding chapters come online.
- Awards. The Verticals, the association’s annual ceremony.
- Global Mobility. Visas, international talent, and cross-border production.
The Desk is also where the association speaks for itself: membership updates, standards publications, and announcements from the portals.
If you are building in vertical, the fastest way to stay close to the association is to become a founding member. Story tips go to info@vpaa.us.