WWE Partners With ReelShort for an Original Live-Action Vertical Series
One of the world's largest entertainment brands enters vertical drama, another signal that the format is attracting major global companies.
WWE is officially entering the vertical drama space.
One of the world’s biggest entertainment brands has partnered with ReelShort to produce an original live-action vertical series. It is the first time a company of WWE’s scale has committed to an original production in the format rather than licensing clips or repurposing archive.
Why WWE fits
WWE’s storytelling already resembles vertical drama more than most scripted television does: short, serialized, built on cliffhangers and larger-than-life conflict, and consumed heavily on phones. Its audience skews toward the demographics that have driven microdrama growth, and its performers are used to the production pace.
A scripted vertical series gives WWE a way to extend its characters into narrative formats without the cost of a conventional television production.
What it signals
The partnership is another sign that vertical storytelling is attracting major global companies, and that the industry is evolving faster than most observers expected. For actors, writers, directors, producers and creators, it means more opportunities, bigger audiences and increasing recognition for the format as a professional destination.
Who is next to enter the vertical drama space? Based on the past six months, the association’s answer is: whichever major brand has not announced yet.