U.S. Microdrama Audience Hits 66 Million Monthly Users, Up From 26 Million

The U.S. microdrama audience reached 66 million monthly active users in 2025, up from 26 million the year before, according to Omdia data reported by Reuters.

The format is projected to generate 1.5 billion dollars in U.S. revenue this year.

The scale

Sixty-six million monthly users is roughly a fifth of the U.S. population and more than the domestic subscriber base of most streaming services outside the top three. A year-over-year increase of 150 percent, in a market where legacy streamers are fighting over single-digit growth, is the kind of number that reorganizes an industry’s attention.

The revenue figure matters as much as the audience. A billion and a half dollars is enough to fund hundreds of productions, employ thousands of performers and crew, and attract the studio and talent-agency interest that has arrived over the past six months.

The question

At what point do we stop calling vertical entertainment niche?

The association’s answer is that the point has passed. A format with this audience, this revenue and this production volume is a sector of the entertainment industry. It is treated as niche because its infrastructure is immature: no shared standards, no verified credits, no consistent measurement, no body speaking for the workforce.

That is the gap VPAA was founded to close. The audience numbers are the argument for why it needs closing now.