Taye Diggs Launches Microhouse Films and Stars in Its First Vertical Series
A-list talent is no longer dipping a toe into the format. Diggs is building a production company around it.
Taye Diggs has launched Microhouse Films and stars in its first vertical series.
The move puts an established film and television actor in the position of founder, not guest star. Microhouse is a production company built for the format, with Diggs as its lead on screen and its principal behind it.
From appearance to ownership
The first wave of Hollywood crossovers into vertical were cameos and single-series deals: a recognizable name lending a title some press. Diggs’s approach is the next step. By owning the company that produces the series, he keeps the upside that a day-rate performer never sees, and he sets the conditions on his own sets.
That is a model the association has encouraged for vertical’s own stars, several of whom have since taken producer credits on their projects. Seeing it arrive from the traditional side is a signal that the format’s economics are attractive enough for talent with other options.
What it means
A-list talent is no longer just testing the format. It is building the future of it. For the performers and crews who work on Microhouse productions, the association’s interest is the usual one: that a company founded by an actor treats its actors well, with rates, credits and footage delivered. Diggs’s own history suggests he will.